The art and architecture complement each other well.
Design thinking.
The normative strain,
The empirical strain
The design-as-an-art-strain.
Nowadays the design of affordable projects 
can help developers re-spond to complex challenges, control costs,
and improve outcomes, GuideRich has invested in a variety of programs and resources to increase the design leadership of the industry developers.
These include research, toolkits, case studies, where
developers and designers come together to charrette real projects in the predevelopment phase.